MOBILITY2030 - A part of the Volkswagen Group strategy


The transformation of many sectors of the economy is omnipresent. A core driver of this is digitization, which is sweeping through almost all areas of life and is changing the buying and demand behavior of many customers. This trend will also have a significant influence at automotive sales in the future. Flexible access to the vehicle in particular is becoming more relevant. Therefore, the focus is increasingly on pure usage of the vehicle rather than ownership.

With its NEW AUTO strategy, the Volkswagen Group has defined its roadmap for the transformation into a software-driven mobility company. The establishment and expansion of mobility solutions was defined as an important core element. As part of this, we at Volkswagen Financial Services are assuming a central role, which is why our VWFS strategy MOBILITY2030 is closely linked to the strategic goals of the Volkswagen Group.

The core task of Volkswagen Financial Services is to develop and offer an overarching mobility platform in close cooperation with the brands of the Volkswagen Group. This will give customers fast, digital and flexible access to mobility - from car sharing and car subscriptions to leasing. We are thus expanding our existing business model from a pure automotive financial services provider to a mobility provider. The focus is increasingly on vehicle-on-demand (VoD) offerings. This applies in particular to Europe and North America. However, we will also focus on growth in China, South America and other international markets.

Find out more about the NEW AUTO Group strategy here.

Our Vision and Mission

Strategic Dimensions

To implement our vision and mission, five strategic dimensions were defined as part of MOBILITY2030.

  • Customer Loyalty

    "We maximize our customers' loyalty to our Group brands."


    Customer loyalty has always played a major role for us at Volkswagen Financial Services. As the link between customers, brands and dealers of the Volkswagen Group, we have become the world's largest automotive financial services provider in recent years thanks to clever mobility offerings - from financing and leasing to maintenance and insurance services. However, facing increasing digitalization, changing customer needs and more intense competition, we need to find new ways to stay close to the vehicle and the customer. In this context, we are not only expanding our existing mobility offering to include flexible "vehicle-on-demand" models such as car sharing, short- or long-term rental, or subscription models. With the digital mobility platform, we will offer our customers all the mobility solutions they want from the brands and third-party mobility providers conveniently from a single source and in one place in one app in the future. 

  • Vehicle

    "We develop business potential along the entire vehicle cycle together with the Group brands."


    In addition to our traditional financing and leasing business, we will take responsibility for the Volkswagen Group's entire vehicle fleet in the future. The advantage: We have direct access to the vehicles and can offer them to our customers in a targeted manner over the entire vehicle life cycle. This means that in the future we will not only have a strong presence in the new vehicle segment, but will also be able to offer attractive used vehicle packages, rental and car-sharing solutions, and service and insurance products on a more long-term basis. As a consequence we can control the vehicles more efficiently so that they are used at every "life phase" and remain in the Group.

  • Performance

    "We act in an entrepreneurial manner and strive for the greatest possible success."


    Achieving the goals of MOBILITY2030 requires a powerful organization that provides efficient and effective systems and process flows. On the other hand, however, we can only bring the goals of the new strategy to life as a global VWFS team. Preparing all employees for the future challenges in sufficient time is therefore also an important part of this dimension. 

  • Data & Technology

    "We use data and technology as the mainstays of our success."


    We are developing into a data-driven company. In an increasingly digitalized world, data and technology are the most important prerequisites for our success - our goals in the dimensions of customer loyalty and vehicle, for example, would be inconceivable without them. In order to optimally dovetail individual customer needs and vehicle offerings, high-quality customer and vehicle data are the essential thing.  This is a topic that concerns us all on our way to becoming a data-driven company.

  • Sustainability

    "We are driving the transition to zero-emission mobility in line with the Volkswagen Group's ESG principles."


    Sustainability is an essential cornerstone of our future success - increasingly, this aspect is also demanded by numerous stakeholders such as regulatory authorities, but also by our customers. We are consistently driving forward the transition to zero-emission mobility. In particular, we are focusing on environmentally friendly products, operations and IT, and on achieving net zero emissions in the long term. 

    We are evolving from a sales promoter to a promoter of sustainability or even promoter of sustainable mobility in the Volkswagen Group. To this end, we will ensure the CO2 neutrality of our accounted vehicles as well as of our entire business operations. We are also systematically increasing sales of BEVs (battery electric vehicles) for the Volkswagen Group.

Our Values

Courage, trust and customer centricity: These values are the foundation of our corporate strategy MOBILITY2030. They are intended to provide orientation in our daily work and interaction, motivating us to bring out the best in ourselves every day.


We fight for the best ideas and take calculated risks in pursuit of our common goals.


  • We weigh all arguments and never only insist on our own position.
  • We challenge the status quo and never settle for average.
  • We leave our comfort zone in pursuit of the best idea.
  • We take responsibility for our decisions and learn from mistakes.


We feel empowered to take decisions and can rely on the commitments of our colleagues.


  • We create an environment where everyone feels comfortable to take decisions across all hierarchy levels. 
  • We treat each other with respect and seek each other’s opinion.
  • We share our ideas, even controversial ones.
  • We concentrate on the result and let everyone choose the best path to achieve it.

Customer Centricity

We understand the true needs of our customers and direct all our efforts to fulfill them with fairness and integrity.


  • We remain ever curious about our customers, seeing every touchpoint as an opportunity to learn more.
  • We constantly ask our customers how to make their lives easier and more convenient.
  • We focus on customer value first, when assessing new business opportunities.
  • We address customer needs in a sustainable and economically sensible way to ensure consistent service delivery.

More about Volkswagen Financial Services