Press Release

Braunschweig, August 17, 2026. Volkswagen Bank is launching a new media campaign to promote the merits of its call money account. At its heart is a TV commercial that humorously demonstrates how new customers can secure the current interest rate offered by Volkswagen Bank's call money account. The campaign will run for several months starting August 17, 2026. The interest rate applies to new customers and is valid for a period of six months. Interest is credited monthly.

The new brandformance campaign brings together the strategies and objectives of branding and performance marketing. The aim is to further increase brand awareness while boosting the number of sign-ups for the call money account. The new TV spot playfully depicts an everyday situation: some friends are sitting together at dinner and everyone is engaged in lively conversation – only the protagonist appears completely absorbed in his smartphone. When his partner gives him a questioning look, he remains undeterred. A few moments later, beaming with pride and joy, he shows her the display: he has successfully secured the current top interest rate on the Volkswagen Bank call deposit account. Both then share their immediate relief and delight.

"With our new campaign, we are showing through the media – in a way people can appreciate and identify with – that investing money doesn't have to be complicated. The Volkswagen Bank call money account stands for flexibility, straightforward online processing, and attractive terms and conditions. That's exactly the message we are bringing into people’s daily lives with a likable, relatable spot," noted Holger Prüßner, Chief Representative of Volkswagen Bank GmbH.

The campaign relies on a broad media mix. In addition to linear TV, the rollout embraces popular streaming services such as Amazon Prime, RTL+ and DAZN, online video platforms like YouTube, as well as display ads, social media ads, and other digital formats. On TV, the focus includes high-reach channels such as RTL and ProSieben.

The media planning is being handled by the agency Pilot. The creative concept and implementation were developed by Gingco Communications in Braunschweig, with external production carried out by Marcel Glauche. The campaign music was created by S12 and Klangerfinder.

Link to TV spot: https://youtu.be/GKPJsMgjBZM

Volkswagen Bank GmbH is a wholly-owned subsidiary of Volkswagen Financial Services AG and has been active in the market since 1949. The services offered by Volkswagen Bank extend from financing new and used vehicles of all Volkswagen Group brands to direct banking and dealer financing. The focus is on both private and business customers in various European markets. Today, Volkswagen Bank is the leading automotive bank in Europe. As measured by its volume of deposits, which currently stands at EUR 79.9 billion as at 30.06.2026), Volkswagen Bank is also one of the largest direct banks in Germany. 

Further information at www.volkswagenbank.de