The core task of Volkswagen Financial Services is to develop and offer a comprehensive, overarching mobility platform in close collaboration with the brands of the Volkswagen Group. This will give customers fast, digital, and flexible access to mobility – from car sharing to car subscriptions and leasing. In this way, we are expanding our existing business model from a pure automotive financial services provider to a mobility provider. The focus increasingly lies on vehicle-on-demand (VoD) offerings, especially in Europe.
Find out more about the NEW AUTO Group strategy here.
Our Vision and Mission
Strategic Dimensions
To implement our vision and mission, five strategic dimensions were defined as part of MOBILITY2030.
Customer Loyalty
"We maximize customer loyalty to the Volkswagen Group brands."
Customer loyalty has always played a central role for Volkswagen Financial Services. As the link between customers, brands, and dealers of the Volkswagen Group, we offer a wide range of mobility solutions – from financing and leasing to maintenance and insurance. This has established us as one of the world's largest providers of automotive financial services.
The close bond our customers have with the Group brands and the dealer network is a key advantage, especially when compared to other mobility providers and banks. Our business relies heavily on collaboration with dealers and embraces not only traditional financing and leasing products but also supplementary services such as tire and maintenance packages.
To provide our customers with a consistently positive experience, we are systematically extending our omni-channel capabilities. Our goal is to make the purchasing process as simple and pleasant as possible across all touchpoints, whether online or in person. In our direct business, we focus primarily on large fleet customers, to whom we offer individual and tailored solutions.
Vehicle
"We own the Volkswagen Group's car parc and unlock business potential throughout the entire vehicle life cycle - together with the Group brands and dealers."
The way people use mobility is changing worldwide. More and more customers want flexible access to vehicles rather than ownership. This is increasing the strategic importance of the used car business and of vehicle-related services – for example in the areas of insurance, warranty extensions, maintenance, and tires – to open up new sources of revenue. We will therefore enlarge our product portfolio across the entire vehicle lifecycle – from new cars to used vehicles.
At the same time, we remain true to our role as a sales promoter for the Volkswagen Group brands and are driving global vehicle sales and the transition to battery electric vehicles (BEVs) through our financial and mobility services. Additionally, we are expanding our vehicle-on-demand services in Europe – in strategic cooperation with Europcar.
Profitability
"We use our capital efficiently and deliver adequate returns to our shareholder."
The way people use mobility is changing worldwide. More and more customers want flexible access to vehicles rather than ownership. This is increasing the strategic importance of the used car business and of vehicle-related services – for example in the areas of insurance, warranty extensions, maintenance, and tires – to open up new sources of revenue. We will therefore enlarge our product portfolio across the entire vehicle lifecycle – from new cars to used vehicles.
At the same time, we remain true to our role as a sales promoter for the Volkswagen Group brands and are driving global vehicle sales and the transition to battery electric vehicles (BEVs) through our financial and mobility services. Additionally, we are expanding our vehicle-on-demand services in Europe – in strategic cooperation with Europcar.
Data & Technology
"We use data and technology as key drivers of our success."
Artificial intelligence is transforming the way we work – it boosts efficiency, enhances quality, and opens up new business potential. In a world where speed and precision determine success, AI enables intelligent cost management and the systematic and targeted optimization of processes. Those who set the right technological course today lay the foundation for sustainable competitiveness and innovation.
That is why we strategically deploy data and artificial intelligence to unlock the full potential of our processes. At the same time, security and stability within our IT infrastructure form the reliable basis for our business model.
Sustainability
"We are driving forward the transition to emission-free mobility in line with the Group's sustainability principles."
Sustainability is not a trend – it is a business necessity and a social responsibility. The transition to a low-emission, resource-efficient future is imperative. Especially in the mobility sector, it is clear that the shift to electric and autonomous mobility is not a question of if, but when – and the answer is not someday, but now. ESG criteria (environmental, social, governance) are more than just guidelines – they are the key to long-term success, innovative strength, and social acceptance.
Those who invest today in sustainable technologies and responsible practices are actively shaping the mobility of tomorrow. Our sustainability strategy, with its dimensions of Nature, Employees, Society, and Business, provides the clear framework for our actions.
Our People - Our Values
Our world is in constant flux – we are confronted with numerous challenges, trends, and driving forces. We are actively shaping this transformation of working life for our entire workforce in order to ensure the sustainable development of our company. As part of this process, we are placing even greater focus on our employees. After all, they are the foundation of our success.
We are committed to ensuring fair, safe, and inclusive working conditions in the long term. At the same time, we expect personal responsibility, commitment, a willingness to learn, and active participation to successfully navigate our transformation into a data-driven company.
We firmly believe that our diverse initiatives enable everyone to unleash their full potential – exactly where it has the greatest impact.
This is the way we shape the future: digital, value-driven, competent, and diverse. Together.