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Why we act the way we do.

Our Strategy: MOBILITY2030

The strategy MOBILTY2030 shown in the picture

A part of the Volkswagen Group strategy

Our strategy: MOBILITY2030 

The transformation of many industries is omnipresent. A core driver of this process is digitalization, which permeates almost every area of life and is changing the purchasing and demand behavior of many customers. This trend will also have a significant influence on automotive sales in the future. A flexible access to the vehicle, in particular, is becoming more and more relevant, and the focus is increasingly on the pure use of the vehicle rather than ownership.

With its NEW AUTO strategy, the Volkswagen Group has defined its roadmap for the transformation into a software-driven mobility company. In doing so, the development and expansion of mobility solutions was defined as an important core element. In this context, we at Volkswagen Financial Services are assuming a central role, which is why our VW FS strategy MOBILITY2030 is closely linked to the strategic goals of the Volkswagen Group.

The core task of Volkswagen Financial Services is to develop and offer a comprehensive, overarching mobility platform in close collaboration with the brands of the Volkswagen Group. This will give customers fast, digital, and flexible access to mobility – from car sharing to car subscriptions and leasing. In this way, we are expanding our existing business model from a pure automotive financial services provider to a mobility provider. The focus increasingly lies on vehicle-on-demand (VoD) offerings, especially in Europe. 

Find out more about the NEW AUTO Group strategy here.


Our Vision and Mission

Our Vision: We are the key to mobility
Our mission: We meet the mobility needs of our customers with sustainable solutions along the entire vehicle life cycle.

Strategic Dimensions

 

To implement our vision and mission, five strategic dimensions were defined as part of MOBILITY2030.


Our People - Our Values

Our world is in constant flux – we are confronted with numerous challenges, trends, and driving forces. We are actively shaping this transformation of working life for our entire workforce in order to ensure the sustainable development of our company. As part of this process, we are placing even greater focus on our employees. After all, they are the foundation of our success. 

We are committed to ensuring fair, safe, and inclusive working conditions in the long term. At the same time, we expect personal responsibility, commitment, a willingness to learn, and active participation to successfully navigate our transformation into a data-driven company.

We firmly believe that our diverse initiatives enable everyone to unleash their full potential – exactly where it has the greatest impact.

This is the way we shape the future: digital, value-driven, competent, and diverse. Together.

Our Values

Courage

We promote the best ideas and take calculated risks in pursuit of our common goals.

  • We weigh all arguments and never only insist on our own position.
  • We challenge the status quo and never settle for average.
  • We take responsibility for our decisions and learn from mistakes.

Trust

We feel empowered to take decisions and can rely on the commitments of our colleagues.

  • We create an environment where everyone feels comfortable to take decisions across all hierarchy levels. 
  • We treat each other with respect and seek each other’s opinion.
  • We share our ideas, even controversial ones.
  • We concentrate on the result and let everyone choose the best path to achieve it.

Customer Centricity

We understand the true needs of our customers and direct all our efforts to fulfill them with fairness and integrity.

  • We focus on customer value first, when assessing new business opportunities.
  • We remain ever curious about our customers, seeing every touchpoint as an opportunity to learn more.
  • We constantly ask our customers how to make their lives easier and more convenient.