The core task of Volkswagen Financial Services is to develop and offer a comprehensive, overarching mobility platform in close collaboration with the brands of the Volkswagen Group. This will give customers fast, digital, and flexible access to mobility – from car sharing to car subscriptions and leasing. In this way, we are expanding our existing business model from a pure automotive financial services provider to a mobility provider. The focus increasingly lies on vehicle-on-demand (VoD) offerings, especially in Europe and North America. However, we will also concentrate on growth in China, South America, and other international markets.
Find out more about the NEW AUTO Group strategy here.
Customer loyalty has always played a major role for us at Volkswagen Financial Services. As the link between customers, brands and dealers of the Volkswagen Group, we have become the world's largest automotive financial services provider in recent years thanks to clever mobility offerings - from financing and leasing to maintenance and insurance services. However, facing increasing digitalization, changing customer needs and more intense competition, we need to find new ways to stay close to the vehicle and the customer. In this context, we are not only expanding our existing mobility offering to include flexible "vehicle-on-demand" models such as car sharing, short- or long-term rental, or subscription models. With the digital mobility platform, we will offer our customers all the mobility solutions they want from the brands and third-party mobility providers conveniently from a single source and in one place in one app in the future.
In addition to our traditional financing and leasing business, we will take responsibility for the Volkswagen Group's entire vehicle fleet in the future. The advantage: We have direct access to the vehicles and can offer them to our customers in a targeted manner over the entire vehicle life cycle. This means that in the future we will not only have a strong presence in the new vehicle segment, but will also be able to offer attractive used vehicle packages, rental and car-sharing solutions, and service and insurance products on a more long-term basis. As a consequence we can control the vehicles more efficiently so that they are used at every "life phase" and remain in the Group.
Achieving the goals of MOBILITY2030 requires a powerful organization that provides efficient and effective systems and process flows. On the other hand, however, we can only bring the goals of the new strategy to life as a global VWFS team. Preparing all employees for the future challenges in sufficient time is therefore also an important part of this dimension.
Data & Technology
We are developing into a data-driven company. In an increasingly digitalized world, data and technology are the most important prerequisites for our success - our goals in the dimensions of customer loyalty and vehicle, for example, would be inconceivable without them. In order to optimally dovetail individual customer needs and vehicle offerings, high-quality customer and vehicle data are the essential thing. This is a topic that concerns us all on our way to becoming a data-driven company.
Sustainability is an essential cornerstone of our future success - increasingly, this aspect is also demanded by numerous stakeholders such as regulatory authorities, but also by our customers. We are consistently driving forward the transition to zero-emission mobility. In particular, we are focusing on environmentally friendly products, operations and IT, and on achieving net zero emissions in the long term.
We are evolving from a sales promoter to a promoter of sustainability or even promoter of sustainable mobility in the Volkswagen Group. To this end, we will ensure the CO2 neutrality of our accounted vehicles as well as of our entire business operations. We are also systematically increasing sales of BEVs (battery electric vehicles) for the Volkswagen Group.
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